Apple is to
start selling feature films through its
iTunes
media store by mid-September, according to a report in
Business
Week citing anonymous sources.
Movie downloads are expected to cost $14.99 for new releases and $9.99 for
older films. Business Week claims that Apple will pay $14 to the movie
studio for each download.
Disney is
a likely launch partner. Apple chief executive Steve Jobs is the largest single
shareholder in Disney, and holds a position on the company's board after the
entertainment giant acquired his
Pixar
animation studio last year.
Apple currently
sells video
downloads of several television shows at $1.99 per download.
The company is facing competition from services like
Google
Video and
AOL
Video, where viewers can watch archived television shows free of charge.
The launch of Apple's movie download service is said to coincide with new
iPod models featuring widescreens that offer a better viewing experience than
current video iPods.
Apple has not commented on its movie download plans. The company has
scheduled a launch event on 12 September in San Francisco.
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