Sandisk has unveiled a raft of new products, including the world’s first 4GB micro SD High Capacity (SDHC) card, at the 3GSM World Congress 2007.
In real terms, the 4GB card can store more than 1,000 digital songs, 2,000 high-resolution pictures or up to eight hours of Mpeg4 video. It will ship later this year but no pricing details are available.
“Content is driving the demand for higher capacity flash memory cards in mobile phones,” said Jeff Kost, vice president and general manager of the mobile consumer solutions division at Sandisk.
“The new 4GB Sandisk micro SDHC card will allow handset manufacturers and mobile network operators to plan rich media services for their customers who increasingly see their phone as their camera, video player, gaming system and music player.”
There are not a lot of SDHC-compliant phones yet but they are becoming more common. Sandisk is still hoping to sell the new 4GB cards to most phone users by announcing the micro SD Multi SD Kit. This includes a micro SD Flash card with a mini SD adapter and a standard SD adapter. It will come in three models - 512MB, 1GB and 2GB - when it launches here in March 2007.
Kost added: “Consumers, when shopping for memory cards, don’t always know what type of SD slot is in their mobile phone. The micro SD Multi SD Kit makes the purchasing decision a snap, because the card is guaranteed to fit - either directly through a micro SD slot, or by using the adapters for mini SD or standard SD slots.”
Sandisk also took the wraps off a new version of the iNand embedded Flash drive, which has been built to JEDEC (Joint Electron Device Engineering Council) specifications. A new 8GB version of iNand is due soon and is designed for applications such as mobile TV and multimedia downloads on mobile handsets, handhelds, portable media players and PDAs.
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