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Serif's low-cost Web Plus 10 offers improved ecommerce tools

Serif, the producer of low-cost web publishing and graphics software, has taken the wraps of the latest version of its web design software, Web Plus 10.

The £60 software has beefed up its ecommerce tools and is designed to let non-professionals create websites quickly and easily.

New features in version 10 include the ecommerce shopping carts with support for card payment via Paypal, Romancart or Mal’s.

The ecommerce wizard promises to make it simple for non-web designers to set up an online store by letting them set up payment mechanisms with predesigned standalone buttons, forms and direct links to the shopping cart.

A new Photogallery feature allows users to select a group of images, add effects, frames, captions and links to the images before dragging them onto the page where they want.

For ‘eye-catching’ emails, there is a new HTML design tool while Serif Hosted Smart Objects lets users add popular web functions, such as blogs, polls and RSS feeds to their sites. Again, it’s a drag-and-drop facility that requires no programming language skills.

"Web Plus 10 is a landmark release that makes it possible for our customers to create truly interactive websites and enter the exciting world of ecommerce, without the steep learning curve usually associated with Web design," said Gary Bates, Serif’s managing director.