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Apple plans cheaper iPhone

Nano-styled model to be half the price, says analyst 

Martin Lynch, Personal Computer World 09 Jul 2007

Nano-Apple is planning to launch a cheaper iPhone based on the iPod nano towards the end of the year, according to a JP Morgan report.

Kevin Chang, an analyst with the firm in Taiwan, has based his prediction on information from ‘unnamed sources’ in the supply channel and a new patent application made by Apple in the US.

Apple filed a patent last week for a multi-functional handheld device with a circular control wheel like that found on the nano. Chang claimed the new iPhone will cost around $300 (£150), making it around half the price of the current iPhone, which has been selling very strongly since its launch a couple of weeks ago. It’s predicted to launch in Q4, around the time the UK gets the first iPhone.

“We believe that iPod nano will be converted into a phone because it's probably the only way for Apple to launch a lower end phone without severely cannibalising iPod nano," Chang said.

The new phone is expected to have a lot less functionality but will put Apple in a position to challenge the major phone makers in the mainstream mobile market. Apple has declined to comment.

www.pcw.co.uk/2193885
This article was printed from the Personal Computer World web site
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