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Microsoft offers software licensing help

Microsoft has launched a software asset management evaluation programme

Rosalie Marshall, IT Week 08 Jul 2008
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Microsoft is offering to help businesses get a better handle on their software licensing through the release of its new software asset management (SAM) optimisation framework.

The framework provides a mechanism for firms to align their licensing with business requirements in a more cost-effective manner than traditional asset assessments, said Michala Wardell, head of anti piracy and licensing at Microsoft UK.

“Historically asset management consisted of a snapshot of an organisation’s assets and if they had too much they would get rid of a few things but the SAM model takes the evaluation further to ensure long term savings,” argued Wardell.

Wardell said the programme will measure performance and evaluate the level of maturity of SAM practices, for example through comparing how the customer purchased previously to current spending practice.

Customers will be rated according to the sophistication of their asset management strategy. The ratings range from basic, standardised, rationalised or dynamic, depending on how much users' strategies negate risk to the business.

Customers emerging from the programme will be able to understand how to target the appropriate licenses to the right software assets at the right time, reduce waste and productivity, and know how to take advantage of more strategic licensing, said Michael Beare, director of license compliance at Microsoft in a Q &A on Microsoft’s web site.

Nevertheless, the framework is likely to meet with scepticism from certain quarters: software vendors have historically had a tough time convincing users that such programmes are intended to benefit them and are not simply a mechanism to wring out more licence sales.

The framework could include the use of questionnaires and could require users to attend workshops run by a Microsoft reseller - which they then may be charged for.

“The nature of Microsoft’s tactic of paying partners to conduct audits means the success or otherwise of this initiative is very much in the channel’s hand,” said Matt Fisher at IT service management firm FrontRange Solutions, another Microsoft Gold Partner.

See also:

CRM sales rose dramatically in 2007 says Gartner  07 Jul 2008
MONEYLetter to Carl Icahn suggests that Microsoft will still deal, but on one condition...  07 Jul 2008
Microsoft's Bill LaingUptake of the software giant’s Hyper-V hypervisor is expected to be strongest among smaller companies, where its affordability is most likely to give it an edge over more sophisticated rivals  04 Jul 2008
piracyEnterprise IT leaders must show best practice in asset management, urges BSA  14 May 2008

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