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Does free broadband really mean free?
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Is free broadband really ever free?

There are a lot of 'free broadband' offers around at the moment; we investigate the real cost

Nigel Whitfield, Personal Computer World 17 Aug 2006
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Less than a year ago, it was apparent that broadband was evolving at a rapid rate, with ADSL2 and 2+ offering faster speeds, TV over broadband, and a wider range of options from providers putting their own equipment in exchanges rather than having to rely on the choices available via BT’s network.

A surprising amount has changed in a few short months and – depending on where you look – you can get broadband packages that appear to offer incredibly good value, as well as complete packages that cover internet access, home and mobile phones, and some that even add TV services into the mix.

So, what’s the state of play now? Are some of the high-profile offers of free or bargain broadband just too good to be true? If you wait a while, will there be even more changes over the next six months, or should you take one of the packages on offer now?

State of play
One of the most significant changes in UK broadband over recent months isn’t technological, it’s a plain old-fashioned case of marketing, thanks to Carphone Warehouse and its TalkTalk brand, with a much-publicised offer of free broadband.

It’s not the only one getting in on the act; Orange is offering a free deal, too, courtesy of its rebranded Wanadoo service, and BSkyB has recently announced an offer of free broadband to its existing TV customers. Telewest and NTL have merged, and then joined forces with Virgin’s mobile network.

Other changes in recent months include the rise in popularity of sites such as Youtube, and Channel 4’s decision to make almost all its programming available online for broadband users.

There's also Google's recently announced UK version of Google Video, making available even more things for broadband users to watch.

With the recent World Cup and a summer of sporting events, there’s more and more content for people to look at, and better reasons to consider moving to a faster broadband link if you’re on one of the original services.


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