Apple iPod users are filling their iPods with music that doesn’t come from
the pricey iTunes online music store.
A survey by
Jupiter
Research has discovered that an average of just 20 tracks on an iPod are
bought from iTunes – about five per cent. The vast majority of music on iPods
consists of ripped CDs and music downloaded from file-sharing sites.
Jupiter found that even though Europeans will splash out around £260m on
digital music this year – it’s a small percentage of the digital music market.
It claims that 83 per cent of iPod owners don’t buy online music on a regular
basis while just 17 per cent admit to buying and downloading mostly single
tracks at least once a month.
The report warns that the ‘free’ concept is still very important to most
digital music users and advises that newer services should look into offering
ad-supported ‘free’ services, like the forthcoming
Spiral
Frog service.
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