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iPod users buy little from Apple
Just five per cent of their tracks come from iTunes
Martin Lynch,
Personal Computer World 18 Sep 2006
Apple iPod users are filling their iPods with music that doesn’t come from
the pricey iTunes online music store.
A survey by
Jupiter
Research has discovered that an average of just 20 tracks on an iPod are
bought from iTunes – about five per cent. The vast majority of music on iPods
consists of ripped CDs and music downloaded from file-sharing sites.
Jupiter found that even though Europeans will splash out around £260m on
digital music this year – it’s a small percentage of the digital music market.
It claims that 83 per cent of iPod owners don’t buy online music on a regular
basis while just 17 per cent admit to buying and downloading mostly single
tracks at least once a month.
The report warns that the ‘free’ concept is still very important to most
digital music users and advises that newer services should look into offering
ad-supported ‘free’ services, like the forthcoming
Spiral
Frog service.
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