The European Commission (EC) wants more technology suited for older people
and has pledged €1bn (£676m) to get the ball rolling.
The European Action Plan for “Ageing Well in the Information Society”, backed
by the new research fund, is aimed at improving the life of older people at
home, work and in society in general through the use of appropriate information
and communications technology (ICT).
According to the EC, most older people are not getting a lot from the digital
innovations such as low-cost communications and online services. Only 10 per
cent use the internet and a combination of severe vision, hearing or dexterity
problems frustrates one in five of the over-50s who want to use technology.
“Europe's ageing population is a challenge for our job market and its social
and health systems,” said Viviane Reding, EU Commissioner for the Information
Society and Media.
“But it is also an economic and social opportunity. ICT will provide new and
more accessible products and services that meet the needs of older people. These
two initiatives will mobilise digital technologies that will improve the daily
lives and social participation of older people and create new opportunities for
Europe's industry.”
By 2020, 25 per cent of Europe’s population will be over 65, according to EC
statistics. Even though spending on pensions and healthcare is going to rise as
a result, the EC pointed out that older Europeans have a combined spending power
of €3,000bn.
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