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BBC trials new link boxes
Wki can tell you more – but no hint of advertising use yet
Clive Akass,
Personal Computer World 15 Aug 2008
The BBC website is experimenting with a new hyperlinking system that provides
extra information in pop-up boxes – and can be used for advertising.
The system, from California-based
Apture,
can link in other boxes to provide well-structured information without driving
visitors away from the page. It is available on some news and sports pages and
it can be turned it off. It draws in information from Wikipedia, Youtube and
Flickr.
A statement on the site says: "The links have been carefully chosen by our
journalists."
Apture also promotes the system as an advertising platform, raising the
question of whether it will be used for this purpose on pages targeted at non-UK
audiences.
But a spokesperson said BBC World and BBC.com, who would be affected, were
not aware of the experiement.
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