2008 year in review: Social networking
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2008 year in review: Social networking
This year saw a continuation of the trends in the social networking space
seen over the past couple of years
Phil Muncaster,
vnunet.com 24 Dec 2008
The key social networking stories from 2008 highlight the main trends of
increasing
consumer adoption and continued
caution
on the part of organisations about getting involved in the social networking
revolution.
As the number of users grew ever higher, driving growth particularly in the
uptake
of the mobile web, companies displayed an ambiguous attitude to social
networking sites.
Some recognised the
benefits
for business-to-consumer purposes, while others continued to live in fear of
the impact on staff productivity and
information
security.
Some
high-profile
reports urged governments and businesses to
get
involved in social networking, but other research warned that
security
concerns for individuals and firms are still well founded in some cases.
The major public social networks, meanwhile, continued to
refine
and update their services, designing-in better usability and enhanced
security, and making greater efforts to foster openness.
And finally, on the pure-play corporate side, some big software companies
continued to show their interest in this 21st century phenomenon by engineering
enterprise
social networking tools and reaching out in greater numbers to existing
public social networks.
Tags:
2008,
Social-networking,
Internet
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