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Daily news podcastA third of US households using the internet have said that as much as three quarters of their email is spam.
According to a survey by Gartner, the effort and expense that ISPs are devoting to anti-spam measures are failing to stem the rising tide of unwanted email.
"Consumer concern about spam is a significant factor in their choice of an ISP," said Betsy Burton, research vice president for Gartner, in a statement.
Burton said that if another ISP could do a better job of stopping spam at the same price as their current ISP, 11 per cent of online households would switch ISPs.
Another 42 per cent indicated that they would be more likely to switch than not.
The analyst warned that enterprises using email marketing or list management for mass mailings are often viewed as spammers when they send emails which are not solicited by recipients.
See also:
'Derisory sanctions' of European e-privacy law has made spam problem worse, warn experts 11 Jun 2004
Microsoft unveils its forthcoming attempt to dethrone Google 11 Jun 2004
Planned authentication system will put burden of proof on the spammer 04 Jun 2004
Majority of junk mail coming from home PCs infected with spam Trojans 03 Jun 2004
The term 'spam' may have been popularised by a Monty Python sketch but, in the electronic world, junk mail is far from a laughing matter. 06 Jun 2003All Ecommerce
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