Google has launched a beta of its AdSense programme for online advertising that puts commercial messages in news feeds.
Shuman Ghosemajumder, AdSense product manager at the search giant, revealed the news on the Google blog.
A news reader allows web users to stay up to date with new content posted to a website by having it 'pushed' to their desktops. NewsGator is among the more popular readers currently available.
Apple has already integrated a reader into its Safari browser that launched as part of OS X 10.4 Tiger.
The Google support uses both the RSS and Atom syndication standards. Although most blogs and news sites today publish news feeds, few have embraced advertising.
"As with many promising technologies, news feeds haven't quite hit the mainstream yet, and the business models are not entirely sorted out," wrote Ghosemajumder.
Google's AdSense programme is already popular with many bloggers. The addition of feed advertising allows them to get additional revenue from their blogs without having to sign up for any additional services.
Google is not the first company to offer advertising in news feeds. Search advertising specialist Kanoodle in February launched its BrightAds RSS service.
IT Leader -£ Competitive - London About BP Our business is the exploration, production, refining, trading and distribution of energy. This is what we do, and we do it on a truly global scale. With ... more >
Projects Officer - £26,665 - £30,912 - Cardiff The Projects Officer will work on specific projects under the direction of the Head of Information Services. It is expected that these will concentrate on the redevelopment ... more >
Business Analyst - £30,000 to £35,000 - Solihull We are in need of a Business Analyst with strong analytical skills and a penchant for learning the domain knowledge of the Utilities sector (Gas industry in ... more >
Welwyn Garden City, Hertfordshire, United Kingdom | Tesco.com
Database Developer - Welwyn Garden CityWho's behind the world's most successful online retailer? Just over 10 years ago we started Tesco.com (aka Dotcom). Today, we've an incredible 750,000 active customers and sales at just under ... more >More job opportunities
Print
Discuss
Send to friend
RSS feeds
Daily news podcast
Google's focus on search could prove seductive for online advertisers 06 May 2005
del.icio.us
Digg this
reddit!
