Yahoo has started
offering unique content on its
Yahoo Finance
portal, hiring nine columnists in an effort to attract more visitors.
The move marks a further push into content creation by the search engine.
Earlier this week Yahoo launched a special section on its portal written by
veteran war correspondent
Kevin
Sites.
Sites has covered many armed conflicts, and is famous for his footage of a US
marine shooting an unarmed Iraqi inside a Fallujah mosque which was syndicated
around the world.
The correspondent will post images and text on a Yahoo section called
Hot Zone.
Yahoo has traditionally offered content delivered only from press agencies
and other outside sources. The new deals allow the company to further
differentiate itself from other portals and attract more visitors.
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