Football and cricket fans on the
Vodafone network will
be able to get their fix wherever they are this weekend, as the first full live
matches are shown on the
Vodafone Live
service.
The service for 3G mobile phones is a partnership between
Sky Sports and Vodafone
UK and will kick off with the semi-finals of the Football League playoffs on
Saturday.
This is the first time that live football matches will be shown
simultaneously on mobile and TV in the UK.
"This collaboration with Vodafone gives fans the flexibility and convenience
of watching two major series - a summer of international cricket and the
intrigue and excitement of the Football League playoffs - even when they cannot
get to a TV screen," said Stephen Nuttall, director of business development at
Sky.
Around 100 hours of coverage is scheduled in the first month as part of the
Sky Mobile
TV service, including 15 live football matches and three live Test matches.
Live cricket will continue throughout the summer until the final Test against
Pakistan in September.
The coverage will be available free for 3G users who subscribe to Sky Mobile
TV's news, sports and factual pack at a cost of £5 per month for each pack.
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