AOL prepares to launch Digg killer

AOL is planning to revamp its Netscape brand with the launch of a community news website similar to Digg. 

The site is currently in testing and can be found at www.beta.netscape.com.

Community news sites rely on members to submit stories they find on the web to the service. Any web page can be added to the site, and users vote on ones they find interesting.

The more votes an item receives, the nearer the top of the list it appears. Registered users can also discuss items on the site by submitting comments.

The new Netscape site covers more topic areas than Digg, which currently focuses on technology news. Thirty categories are available, ranging from 'Real Estate' and 'Religion' to 'Women' and 'Video Games'.

Digg is understood to be launching a redesigned site next week and expanding into other topic areas.

In addition to content submitted by members Netscape will include an area at the top of the page for items chosen by staff members, or 'Netscape Anchors'.

Social news sites have been criticised for their ability to be manipulated by a small number of users. At the time of writing, the top story on the beta Netscape page was 'AOL Copies Digg', linking back to an item on Digg.

See also:

Sky and BT frontrunners to buy AOL

UK giants 'lead the bidding' for AOL's UK internet arm  12 Jun 2006

AOL finally connects to VoIP

Phoneline service offers a dedicated number for calls  09 May 2006

AOL accused of email censorship

Provider blocking all messages that refer to anti-AOL campaign  14 Apr 2006

AOL touts remote access suite

Link2PC offers full web-based remote control  15 Mar 2006

AOL sues phishers for $18m

ISP becomes the first to use Virginia's anti-phishing statute  01 Mar 2006

Google considering AOL investment

Google and Microsoft battle for AOL's business  14 Oct 2005

AOL unscathed after phishing attack

Servers safe after phishers blocked  28 Sep 2005

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