A blogger in China has received over 10 million hits on his
World
Cup site.
Dong Lu's
Chinese
language site features blogs and podcasts covering all the football action
in Germany.
Dong believes that the popularity of his blog is due to the free speech
allowed for sport and entertainment commentary compared to other areas of
Chinese media that are heavily censored.
"In sports journalism there is relative freedom of expression and we can give
our opinions about a match and other sporting issues," Dong told
Reuters.
"In other fields, such as the social and political arenas, there are
regulations. I've spent 10 years working in the media and I understand the line
that can never be crossed."
The search giant plans to maintain a presence in the country, despite "
standing by the
principle against
censorship".
The popularity of Dong Lu's site shows the growing internet audience in
China.
Technorati,
which tracks blogs, recently noted that group blog
Boing
Boing, which had long been number one in its top 100, was replaced by a
Chinese blog by
Xu
Jing Lei at the beginning of last month.
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