UK web application developer Carson Systems has decided to sell one of its products through its own blog.
The company is selling its DropSend file transfer app which allows users to send files that are too large to email.
The whole process will be documented on the Bare Naked App blog, which was previously used to plot the development of web app Amigo, which brings together advertisers and newsletter publishers.
Announcing the intention to sell DropSend on Saturday, Ryan Carson, director of Carson Systems, wrote on the blog: "We've made a big decision, over here at Carson Systems Headquarters. We're selling DropSend, our web app that allows you to send large files that you can't email."
Describing the reason for the sale, Carson wrote: "We're a small company and we can only focus our full attention on one web app at a time. We've just launched Amigo and we'd really like to spend a large chunk of time on marketing and growing it."
Carson argued that selling DropSend through the blog would "de-mystify the process for everyone. We are totally inexperienced at this and we thought it would be useful for everyone to learn from our experience."
Carson also admitted that exposing Geoff Arrone, from web browser developer Flock, as interested in the sale was a mistake.
"I've sent him an apology over email. We won't be disclosing the companies or names of those who get in touch from now on," he said.
Carson promised to reveal how much revenue DropSend brings in each month, the rate of revenue growth each month, the number of active users, the number of users on each plan (Free, Basic $5, Standard $9, Pro $19 and Business $99) and the number of users who access DropSend through the desktop tool versus the web interface.
At the end of August, online calendar company Kiko put itself up for auction on eBay with a list price of just under $50,000. The company sold for $258,100.
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