The BBC plans
to expand into the social networking arena using its big name commercial brands
such as Top
Gear,
Radio
Times and
BBC
Good Food to attract users.
A spokeswoman for
BBC
Worldwide said that development of its online services would continue over
the next year, although no timescale had been set for the social networking
plans to be implemented.
"The teenager part of this [trend] might have reached capacity, but there
might be other communities that we could explore given the brand and our
existing online presence," the spokeswoman told
Reuters.
"If appropriate social networking opportunities arise we would look at them
very seriously, because this is a growing area of business that we are not
particularly in at the moment."
The spokeswoman added that the social networking phenomenon seemed to be the
way that websites are developing, and that BBC sites would carry more
interactive sections in future.
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