Almost three-quarters of US internet users watched an average of 158 minutes
of online video during May, new research reveals.
The
comScore
Video Metrix report for May found that
Google
sites topped the monthly rankings with the highest number of unique video
streamers and the most videos streamed.
Americans viewed more than 8.3 billion video streams online during May, and
Google sites recorded 1.8 billion videos streamed (21.5 per cent share), 1.7
billion of which occurred at
YouTube.
Fox
Interactive Media ranked second with 680 million streams (8.1 per cent),
followed by
Yahoo sites
with 387 million (4.6 per cent) and
Viacom
Digital with 237 million (2.8 per cent).
Nearly 132 million Americans viewed online streaming video in May. Google
captured the largest streaming video audience with more than 64.9 million unique
streamers, followed by Fox with 52.7 million and Yahoo with 35 million.
The average video stream duration was 2.5 minutes, according to the comScore
Video Metrix report.
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