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BBC Worldwide will provide O2 users with access to popular shows
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BBC strikes broadcast deal with O2

Clips from favourite shows available to buy

Matt Chapman, vnunet.com 22 Aug 2007
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Video clips from popular BBC television shows will be sold to O2's mobile phone customers, the two companies have agreed.

BBC Worldwide, the commercial arm of the BBC, will provide access to shows such as Little Britain, I'm Alan Partridge, The Office, Doctor Who and The League of Gentlemen.

The deal will also see other multimedia assets such as mobile phone wallpapers and ring-tones for sale through the O2 Active mobile portal.

Initially the BBC will provide 300 pieces of media to O2 with more to follow in the future.

Peter Mercier, head of mobile at BBC Worldwide, claimed that the deal gives O2 access to some of the best known and most loved TV brands.

"O2 is the largest UK operator by subscriber numbers so this is clearly a great deal for us," he said.

BBC Worldwide made a profit of £111m in the 2006-2007 tax year.

See also:

The kids are alright  20 Aug 2007
Branded content better than interrupting TV-on-the-go  17 Aug 2007
Four new mobile channels and a 24/7 on-demand service  02 Aug 2007
Watching TV from the comfort of your own hotspot  30 Jul 2007
Music and camera phones encourage new features  01 Aug 2007

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