Aston Martin beats iPod in the cool stakes

Apple's iPod has been beaten into second place when it comes to cool, as Aston Martin claimed the top spot in a survey of the coolest brands.

Technology brands dominated the CoolBrands Top 10, but it was the car manufacturer famous for its connection with James Bond that took first place.

The iPod came in second, followed by YouTube, Bang & Olufsen, Google, PlayStation, Apple and Nintendo.

Apple made it into the top 20 no fewer than three times, with the iPod, the company itself and iTunes, which was placed at number 19.

However, there was no place in the top 20 for Facebook, MySpace or Bebo, despite their recent rise in popularity.

The 26-member CoolBrands Council that decides the list includes Vogue.com editor Dolly Jones, TV presenter June Sarpong, Dazed & Confused editor-in-chief Nicki Bidder and Radio 1 DJ Trevor Nelson.

The Top 20 CoolBrands:

1. Aston Martin
2. iPod
3. YouTube
4. Bang & Olufsen
5. Google
6. PlayStation
7. Apple
8. Agent Provocateur
9. Nintendo
10. Virgin Atlantic
11. Ferrari
12. Ducati
13. eBay
14. Rolex
15. Tate Modern
16. Prada
17. Lamborghini
18. Green & Blacks
19. iTunes
20. Amazon

See also:

Gadget retailers failing to target women

'Lady Geeks' being ignored, claims research  11 Sep 2007

iPod Touch offers iPhone without the phone

Media player gains Wi-Fi and touch screen  06 Sep 2007

Gadget overload keeps kids awake at night

Too many entertainment options creating 'junk sleep'  28 Aug 2007

Traditional marketing failing on social networks

Get interactive or get out, says analyst  17 Aug 2007

Commodore goes out to Play

Online retailer signs deal with iconic brand  13 Aug 2007

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