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Apple cuts DRM-free tracks to 99c
Unprotected tracks still offered at 256Kbps bit-rate
Shaun Nichols in California, vnunet.com17 Oct 2007
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Apple
chief executive Steve Jobs has revealed that the
iTunes
store will offer DRM-free tracks for the same price as its protected songs.
Jobs revealed in an interview with
The
Wall Street Journal that the company will drop the cost of its DRM-free
iTunes Plus tracks to 99 cents by 18 October.
The lower price will apply to music from
EMI and those
independent labels which had agreed to sell music without copy protection.
An Apple spokesperson confirmed the reports, and told
vnunet.com
that the iTunes Plus tracks will still be offered at the higher 256Kbps
bit-rate.
Apple began the iTunes
Plus programme in May after anti-DRM groups publicly criticised the company
for using copy-protection software that restricted music to Apple's iPod or
iTunes players.
Jobs issued an
open letter to
customers shortly before iTunes Plus was launched claiming that Apple would
offer all music without DRM if the record labels agreed.
The latest move follows a tumultuous period for the iTunes store, during
which Apple had a
public
falling-out with
NBC over video
download pricing.
Apple is also reportedly in danger of losing two major iTunes music partners,
with the news that
Universal
and Sony
BMG are working on a
new
download service.
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