Dixons names top 10 Xmas tech toys

Toy robots top this year's tech toy wish-list in the run up to the UK Christmas shopping season, according to online and high street retailer Dixons.

The company compiled the list based on its latest online pre-orders and sales data.

While toy robots dominate the top 10, perennial favourites such as the Nintendo DS remain popular.

"Toys are not stuffed with cotton wool anymore, they are stuffed with technology," said Pat Foley, head of marketing and operations at Dixons.co.uk.

"There is a whole generation of tech-savvy kids out there, and toy makers have tapped into this to make this a truly hi-tech Christmas."

Foley added that Dixons has seen a huge trend towards movie and TV related tech toys as children respond and relate to characters they see onscreen.

"Robots will be very popular this Christmas as are toys relating to the big blockbuster movies out this year such as Spiderman, Transformers and High School Musical," he said.

The Dixons top 10 tech toys for Christmas:

1. Sakura Robot £49.99
2. Spidersapien Robot £69.99
3. Transformers Voice Changer Helmet £29.99
4. Disney’s High School Musical Dance Mat £24.99
5. Furreal Friends Parrot £69.99
6. Bladerunner Infrared Indoor Helicopter £29.99
7. Spiderman Laptop £24.99
8. Nintendo DS Lite £99.99
9. Barbie Laptop £19.99
10. Teksta Robotic Puppy £39.99

See also:

Online shoppers left in the dark

Know your online rights, says Trading Standards Institute  12 Nov 2007

Dodgy toys could ruin Christmas

Counterfeit and recalled goods pose seasonal threat  12 Nov 2007

Xmas web shopping costing business dear

£260m a week in lost productivity, claims web filtering firm  18 Oct 2007

Poor Vista sales hit Dixons profits

Group blames Microsoft OS for £20m shortfall  18 Oct 2007

3D Christmas Tree Screensaver 1.75

Get festive with this Christmas treat  27 Oct 2007

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