Xbox 360
Microsoft has cut $50 off its HD-DVD drive accessory for the Xbox 360
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Microsoft cuts Xbox HD-DVD add-on price

Drive accessory reduced to $129.99

Ian Williams, vnunet.com 07 Feb 2008
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Microsoft has slashed the price of its HD-DVD drive accessory for the Xbox 360 console from $179.99 to $129.99.

The $50 reduction is effective immediately in the US, Canada, Australia and New Zealand.

The new price still qualifies users for five free HD-DVDs when they purchase the Xbox accessory or any Toshiba HD-DVD player or HD-DVD enabled Toshiba notebook.

A Microsoft spokesman told vnunet.com that there are "no announcements to-date of the price drop coming to the UK or Europe".

Some commentators view the price cut as a desperate move by Microsoft to revive the HD-DVD brand, following moves by producers and retailers to side with the rival Blu-ray format.

See also:

HD-DVD doomed, says Gartner  01 Feb 2008
We're not beaten yet, say backers of rival format  31 Jan 2008
70 million listeners expected by 2012  09 Jan 2008
No plans to defect to Blu-ray  08 Jan 2008

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