Global newswires have been flooded with reports that
Toshiba
is preparing to end to its support of HD-DVD.
However, an early morning statement from the company suggests that the deal
may not be done and dusted quite yet.
"The media has reported that Toshiba will discontinue its HD-DVD business.
Toshiba has not made any announcement concerning this," the company said.
"Although Toshiba is currently assessing its business strategies, no decision
has been made at this moment."
Last week it emerged that the format war is
holding back DVD
sales. The latest Consumer Behaviour Report from
PriceGrabber.com
shows that consumers are "indecisive" because of the ongoing battle between the
rival formats.
Consumers are expected to stick to traditional DVD and VHS players until
either Blu-ray or HD-DVD takes a clear lead.
Warner Bros' recent withdrawal of support for Toshiba's HD-DVD format has
intensified the debate as to whether Blu-ray or HD-DVD will dominate.
The survey results revealed that 54 per cent of those who anticipate buying a
high-definition product in the next year will pick a Blu-ray player over an
HD-DVD player, a standard DVD player and integrated video game consoles.
Meanwhile, 37 per cent of men and 42 per cent of women surveyed do not
anticipate purchasing any high-definition product in the near future.
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