More than 2.6 billion tickets will be delivered to 208 million mobile phone
users by 2011, according to new research.
Analyst firm
Juniper
Research said that trials of the technology by mobile operators during 2007
are migrating into commercial services controlled by the ticket issuers.
The sector is gearing up for major launches over the next few years as more
vendors recognise benefits such as reduced cost, better security against fraud
and a paper-free environmental footprint.
Juniper Research predicts that early use of mobile barcode technology will be
complemented by near-field communication technology which should start to create
traction from 2009.
This will be particularly effective for the transport sector where there are
already commercial deployments in the Far East and important trials taking place
in Western Europe and North America.
The sector is already experiencing adoption by some of the major
organisations that control the issuing of tickets, such as
Ticketmaster,
British
Airways and
Tickets.com.
Juniper calculates that mobile boarding passes could save the airline
industry $500m a year.
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