Senior Google executives have publicly expressed interest in a potential
advertising partnership with search engine rival Yahoo.
The comments from chief executive Eric Schmidt and co-founder Sergey Brin
follow a two-week shared advertising trial which many analysts saw as an attempt
to derail Microsoft's bid for Yahoo.
The two-week test saw Google supplying selective advertisements served to
Yahoo search engine users.
"We have been talking to Yahoo and we are very excited to be working with
them," said Brin before the company's annual general meeting yesterday.
Schmidt added that the two-week trial with Yahoo had been "successful" and
that it formed "a good basis to talk to Yahoo some more".
Wall Street analysts have suggested that Google could enhance annual revenues
by as much as $1bn by extending its search advertising system to Yahoo users.
In a thinly veiled attack on Microsoft's attempt to acquire Yahoo, which was
ditched
last weekend, Brin gave his backing to the use of the joint advertising
initiative to thwart Microsoft's ambitions in the search engine arena.
"We believe in companies having choices about their destiny," he said.
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Better than expected results set scene for protracted battle, says analyst 24 Apr 2008
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