Google exposes search algorithm secrets

Google has pledged to adopt a more open approach with the formula for its hitherto fiercely guarded search algorithms.

Udi Manber, Google's vice president of engineering, made the announcement on a corporate blog as part of a "renewed effort" to open up the company's secrets.

Manber claimed that competition and attempts to prevent abuse have been the main reasons for Google's historic secretive stance.

Google has kept its search ranking formulas a closely guarded secret to make it more difficult for people to "game the system", he wrote.

"But being completely secretive is not ideal, and this blog post is part of a renewed effort to open up a bit more than we have in the past," said Manber.

"We will try periodically to tell you about new things, explain old things, give advice, spread news and engage in conversations. Let me start with some general pieces of information about our group. More blog posts will follow."

Manber also outlined the ongoing challenges faced by the company, including the rapid growth in user expectations.

"Tomorrow's queries will be much harder than today's queries," he said.

"Just as Moore's Law governs the doubling of computing speed every 18 months, there is a hidden unwritten law that doubles the complexity of our most difficult queries in a short time."

See also:

Google Sites opens to all-comers

Web page creator extended to general public  23 May 2008

Schoolgirl wins Doodle 4 Google contest

Grace Moon gets to take over Google's home page for a day  22 May 2008

YouTube told to remove Al-Qaeda content

Senator Joe Lieberman calls for ban on terrorist material  21 May 2008

Google hands over user information in India

'Do no evil' motto looking increasingly strained  20 May 2008

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