Sky has been brought to book after making "misleading and denigrating"
claims about BT.
The Advertising Standards Authority (ASA) upheld a complaint from BT after
being asked to investigate a Sky Talk advertisement.
The Sky advertisement stated: 'Despite advertising price cuts, BT are giving
11 million customers a price rise today. Are you one of them?
'At Sky, we believe in real value and fair and honest pricing - that's why
Sky customers can get call packages with Sky Talk that are a lot cheaper than
either BT or Virgin Media, with no funny business.'
BT claimed that the ad was misleading and denigrating, as it implied a
deliberate attempt to mislead customers by surreptitiously increasing its
prices.
The ASA ruled that Sky "went beyond a robust and objective price comparison
and implicitly attacked BTs business practices".
The regulator told Sky to refrain from engaging such practices in the future.
"We concluded that the ad was misleading in that respect and denigrated BT,"
the ASA said in its ruling.
Leading Mobile Network vendore is currently seeking a Process consultant for a positions based either in the Middle east or Africa. We are looking for around 10 years experience with at least 5 years business ... more >
Tier 1 Network solutions provider is currently seeking an experienced Telecommunications sales manager to work in their Abu Dhabi office. There is a brilliant benefits package as well as an attractive salary available for the ... more >
Leading network solutions provider in Egypt is currently seeking and experienced Egyptian Network Operation /Supervision Engineer. There are competitive packages and attractive benefits package on offer for the right candidate. You will be responsible to ... more >
A leading network Solutions vendor is currently seeking an Egyptian national to act as a Service Assurance manager out of their Egyptian office. Ideally we are looking for someone with Vendor based experience however other ... more >More job opportunities
Print
Discuss
Send to friend
RSS feeds
Daily news podcast
del.icio.us
Digg this
reddit!
