Google is to offer free web measurement tools to advertisers to help them
better target online audiences.
The announcement is expected from the web search giant today, and the service
will compete with web measurement firms that offer similar paid-for information.
Google said that the more information advertisers have about audiences for
their ads, the easier it is to target expenditure and generate better returns,
benefiting both Google and the advertisers.
Other competitors in this market include comScore and Nielsen Media, which
collect data in a different way to the new Google tool.
Google will collect data from web servers to provide insights into consumer
behaviour online, while companies such as comScore and Nielsen Media gather
information from sources that include surveys and customer panels.
Leading Mobile Network vendore is currently seeking a Process consultant for a positions based either in the Middle east or Africa. We are looking for around 10 years experience with at least 5 years business ... more >
Tier 1 Network solutions provider is currently seeking an experienced Telecommunications sales manager to work in their Abu Dhabi office. There is a brilliant benefits package as well as an attractive salary available for the ... more >
Leading network solutions provider in Egypt is currently seeking and experienced Egyptian Network Operation /Supervision Engineer. There are competitive packages and attractive benefits package on offer for the right candidate. You will be responsible to ... more >
A leading network Solutions vendor is currently seeking an Egyptian national to act as a Service Assurance manager out of their Egyptian office. Ideally we are looking for someone with Vendor based experience however other ... more >More job opportunities
Print
Discuss
Send to friend
RSS feeds
Daily news podcast
Latest search figures show decline for Redmond 20 Jun 2008
del.icio.us
Digg this
reddit!
