Online movie rental service Netflix has teamed up with Microsoft to allow
Xbox 360 users to stream movies and TV shows straight to the consoles.
The online movie service will be available to Xbox Live Gold members who are
also Netflix subscribers, and will include a library of more than 10,000 movies
and TV episodes when it launches in late autumn.
John Schappert, corporate vice president of Interactive Entertainment Live at
Microsoft, claimed to be creating a "completely new social entertainment
experience".
"Xbox 360 will be the only video game system where you can access your
library of instantly streamable movies from Netflix and turn any room into a
virtual movie theatre," he said.
Members can add movies and TV episodes to their individual instant Queues
from the Netflix site. The choices will be automatically displayed on the TV
screen via Xbox 360 and available to watch instantly.
Netflix claims that, once selected, the movies will begin playing in as
little as 30 seconds.
Xbox 360 users can also fast-forward, pause and rewind using the Xbox 360
controller or Media Remote.
Reed Hastings, chairman and chief executive at Netflix, said: "This is an
important step forward for Netflix in making instantly streaming movies on the
TV more broadly available to our members."
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