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Only six per cent of office workers use social networking sites for business
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Business users shun Web 2.0

Professionals failing to exploit the business benefits, claims survey

Phil Muncaster, vnunet.com 08 Sep 2008
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Web 2.0 technologies and services are being shunned by business users who do not see the value in tools such as social networking and online video sharing, according to new research released today.

Network integration firm Telindus interviewed 1,000 office workers and found that only six per cent use social networking sites for business, while just five per cent listen to podcasts for corporate purposes.

Only seven per cent said that they would use YouTube as a business tool.

"By ignoring Web 2.0's potential as a business tool, many organisations are in danger of missing out on one of the biggest communication and marketing channels currently available," said Mark Hutchinson, managing director of Telindus, in a statement.

"As long as employees use collaborative applications such as social networking sites, blogs and wikis responsibly, businesses can benefit from new and engaging ways of interacting with staff, customers and suppliers, as well as prospective employees and customers."

See also:

LinkedInEnhanced discussion and search designed to increase business value  01 Sep 2008
Judge's hammerVideo-sharing service placed in DMCA safe zone  29 Aug 2008
New CRM tools designed to improve customer experience  26 Aug 2008
padlockNew research shows organisations are not enforcing Web 2.0 policy controls  26 Aug 2008
Mozilla Firefox 3Minor release of the popular web browser  13 Nov 2008

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Tags: Web-2-0, Social-networking, Communications, Internet, Management

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